Branding
and Design Report
and Design Report
2023
Germany
Germany

“The world is currently facing multiple, interconnected crises including poverty, global and gender inequality, climate change, and biodiversity loss. (...) Systemic change requires a powerful vision, and we suggest that a caring society offers an appealing vision for holistic eco-social transformation. Caring societies prioritise the well-being of all beings, including humans, non-humans, and nature. They challenge the current paradigm of constant economic growth and competition, aiming for a fair and equitable distribution of resources, redressing systems of oppression, and reducing carbon emissions and resource use.”
- Hot or Cool Institute


