Rebranding
︎︎︎Climáximo
︎︎︎Climáximo
2023
Portugal
Portugal
Climáximo rebrand
Climáximo is a climate activist collective from Portugal. They have been active since 2015. Climate policies haven’t changed much since then.
After the hottest summer ever registred (2023), they deciced they needed to change their narrative in order to be more effective and concise with their urgent message. They asked me to translate that new narrative visually.
The goal was to have designs that could translate the “state of war”, but also a balance with a message of hope.It should be simple, clear and easy to use.
Visual consistency and language were a priority througout all communication channels (online and out on the streets).
Visual consistency and language were a priority througout all communication channels (online and out on the streets).
